Rob DeMartini

Robert T. DeMartini

Chief Executive Officer and President, USA Cycling

Rob DeMartini, President and CEO, joined USA Cycling in February 2019, bringing with him extensive knowledge and experience from a diverse background as well as strong business-building experience across various industries. A passionate athlete and cycling enthusiast, DeMartini was drawn to the opportunity to lead USA Cycling after recognizing the potential for the organization to take on a larger leadership role in the cycling industry.

DeMartini came to USA Cycling after spending 12 years as President and CEO of New Balance where under his leadership, New Balance doubled its global annual sales to reach $4.2B and achieved one of the highest growth rates in the athletic footwear and apparel industry. Prior to joining New Balance, his career at Procter & Gamble spanned 20 years, beginning in their Food & Beverage Division and including management roles with the Gillette Company, North American Snacks, and Millstone Coffee.  His small-business experience at Millstone complements his work in larger environments, such as his most recent term in 2006 as Group Vice President, Consumer Products for Tyson Foods.

Since 2007, DeMartini has also participated annually in the Pan-Mass Challenge, an annual bike-a-thon that benefits cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund. 

Rob is the past Chairman of The American Apparel & Footwear Association and is a current board member of The Advanced Functional Fabrics of America, a nonprofit spinoff from MIT, focused on accelerating innovation in the apparel industry. He is also a board member of Welch Foods, a Farmer Owned Cooperative and Aloha Foods.

DeMartini earned his B.S. in Finance from San Diego State University. He resides with his Wife in Park City, Utah.